UMKM Export Brilianpreneur is a flagship exhibition organized by BRI that celebrates the innovation, resilience, and growth of Indonesia’s MSMEs. Bringing together more than 500 businesses across Food & Beverage, Home Décor, Accessories & Craft, and Fashion, the event serves as a platform for local brands to showcase their products, build connections, and expand into global markets.
As Lead Designer and Co-Designer, I helped shape the art direction and visual identity, developing a design system inspired by Cubist art. Through bold geometric forms and dynamic compositions, the identity captures the diversity, creativity, and entrepreneurial spirit of Indonesia’s MSME ecosystem. Working closely with the team from concept through execution, I ensured the visual language remained cohesive, scalable, and impactful across the exhibition’s many touchpoints and large-scale applications.
2021 — Studio Woork
Art Direction, Branding, Illustration