Alphabet Co. is a collective of lifestyle companies operating across diverse product and service categories. At its core is the belief that everyday life stories matter. As the group continued to expand, the challenge was to create a unified identity system that could express these diverse stories while maintaining a strong, recognizable parent brand.
As Design Lead, I developed a versatile visual system centered on a custom typeface. Inspired by the diversity and individuality of everyday stories, the typeface was designed to be both flexible and ownable. It became the foundation of the identity, allowing each brand to communicate its unique narrative while remaining distinctly connected to Alphabet Co.
2022 — Studio Woork
Art Direction, Logo, Visual Identity
Photography: From Alphabet, Izipizi, 24Bottles