Located in Berawa, Bali, PHOMO is a Vietnamese restaurant centered around the comfort and culture of pho. The brand identity draws inspiration from Vietnamese mythology, reimagining legendary creatures as playful characters who prepare, cook, and serve the restaurant’s signature recipes. Through a combination of warm colors, expressive illustrations, and character-driven storytelling, the identity creates a welcoming dining experience that feels both whimsical and authentic. The result is a distinctive brand that celebrates Vietnamese culture while bringing a sense of warmth, personality, and fun to Bali’s vibrant dining scene.
As Designer, I was responsible for the brand’s art direction and execution, developing the identity from initial concept through final production. I ensured every application—from packaging and signage to environmental graphics—worked cohesively within the space, creating a consistent and memorable brand experience that fully realized the vision of PHOMO.
2021 — Studio Woork
Art Direction, Branding, Illustration, Packaging