Founded in 2025, Stretch is an AI-powered grocery app that helps people find the best prices and availability for their everyday essentials. By combining intelligent recommendations with real-time shopping assistance, Stretch helps users save time and money on their grocery runs.
The brand identity positions Stretch’s AI as a trusted companion through a friendly illustrated hand that brings personality and approachability to the product experience. By humanizing the technology, the visual system creates a stronger emotional connection between users and the platform.
As a graphic designer, I collaborated with the design lead to define and evolve the brand identity. Through concept development, visual exploration, and system refinement, I helped establish a cohesive design language that translates digital technology into an accessible and human-centered brand expression.
2025 — Late Checkout Agency
Logo, Branding, Illustration, Brand Guidelines